Sylve
Sylve is a conceptual luxury fragrance brand exploring how softness, fantasy, and personal influence can exist within a refined, modern luxury identity.
Client
Concept Project
Industry
Fragrance
Service
Branding & Identity
Duration
2 Weeks
OVERVIEW
Sylve is a conceptual luxury fragrance brand created to explore how personal pop-culture influence specifically inspired by Pokémon, can be translated into a refined, shelf ready brand identity. The project focuses on transforming the emotional qualities associated with fairy-type Pokémon into a premium visual language, fragrance naming system, and digital experience that feel elegant, contemporary, and intentionally restrained. Rather than referencing characters or visuals directly, Sylve uses subtle storytelling and mood driven design to create a brand that rewards recognition without relying on overt fandom cues.
OVERVIEW
Sylve is a conceptual luxury fragrance brand created to explore how personal pop-culture influence specifically inspired by Pokémon, can be translated into a refined, shelf ready brand identity. The project focuses on transforming the emotional qualities associated with fairy-type Pokémon into a premium visual language, fragrance naming system, and digital experience that feel elegant, contemporary, and intentionally restrained. Rather than referencing characters or visuals directly, Sylve uses subtle storytelling and mood driven design to create a brand that rewards recognition without relying on overt fandom cues.
OVERVIEW
Sylve is a conceptual luxury fragrance brand created to explore how personal pop-culture influence specifically inspired by Pokémon, can be translated into a refined, shelf ready brand identity. The project focuses on transforming the emotional qualities associated with fairy-type Pokémon into a premium visual language, fragrance naming system, and digital experience that feel elegant, contemporary, and intentionally restrained. Rather than referencing characters or visuals directly, Sylve uses subtle storytelling and mood driven design to create a brand that rewards recognition without relying on overt fandom cues.
THE CHALLENGE
The primary challenge was incorporating a well known pop-culture influence (Pokémon) into a luxury fragrance brand without the identity feeling like licensed merchandise or novelty packaging. While Pokémon is widely recognized and visually distinctive, the goal for Sylve was to create a brand that could exist authentically alongside established luxury fragrance houses.
THE CHALLENGE
The primary challenge was incorporating a well known pop-culture influence (Pokémon) into a luxury fragrance brand without the identity feeling like licensed merchandise or novelty packaging. While Pokémon is widely recognized and visually distinctive, the goal for Sylve was to create a brand that could exist authentically alongside established luxury fragrance houses.
THE CHALLENGE
The primary challenge was incorporating a well known pop-culture influence (Pokémon) into a luxury fragrance brand without the identity feeling like licensed merchandise or novelty packaging. While Pokémon is widely recognized and visually distinctive, the goal for Sylve was to create a brand that could exist authentically alongside established luxury fragrance houses.
THE SOLUTION
To maintain a premium positioning while preserving a meaningful connection to the original inspiration, Sylve adopts a subtle narrative approach inspired by fairy-type Pokémon and their emotional and visual qualities rather than their imagery. The fragrance names were developed using fairy-type move names, such as Moonblast, Dazzling Gleam, and Baby-Doll Eyes, as an intentionally discreet layer of storytelling. Each name was selected for its ability to function independently as an elegant, evocative fragrance title, while offering a hidden reference for those familiar with the source material.
THE SOLUTION
To maintain a premium positioning while preserving a meaningful connection to the original inspiration, Sylve adopts a subtle narrative approach inspired by fairy-type Pokémon and their emotional and visual qualities rather than their imagery. The fragrance names were developed using fairy-type move names, such as Moonblast, Dazzling Gleam, and Baby-Doll Eyes, as an intentionally discreet layer of storytelling. Each name was selected for its ability to function independently as an elegant, evocative fragrance title, while offering a hidden reference for those familiar with the source material.
THE SOLUTION
To maintain a premium positioning while preserving a meaningful connection to the original inspiration, Sylve adopts a subtle narrative approach inspired by fairy-type Pokémon and their emotional and visual qualities rather than their imagery. The fragrance names were developed using fairy-type move names, such as Moonblast, Dazzling Gleam, and Baby-Doll Eyes, as an intentionally discreet layer of storytelling. Each name was selected for its ability to function independently as an elegant, evocative fragrance title, while offering a hidden reference for those familiar with the source material.
